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Milena Sotirova
talks about how website design and architecture affect the SEO of
a website. Find out design techniques such as navigation, organization,
use of graphics and images that all contribute to your site's SEO
and usability.
Search Engine Optimization: Site Structure and Popularity
In the Global Internet era the industry presence is undoubtedly
related to the company online presence. Where is the scope of the
online presence limitations and does it refer only to the search
engine optimization aspect or it broadens into many related components.
Following the user experience line, it is easy to describe what
the most important levels of access Internet popularity are and
how it can be achieved.
Site organization
Well, the site organization is always the first after choosing
a domain name that comes up as a decision in the design process.
Organizing of the structure is a basic of the level of importance
web promotion means. It requires following of simple and comprehensive
rules that have proven results.
Home page is communication center of your site and it presumes
availability of the basic structure and content implications. Good
example of site navigation is PromotionWorld.com http://www.promotionworld.com/
site with well defined link structure and intersection navigation
accessibility. List properly your basic content units, keeping the
topic and title structure clear. Golden rule:" Simple is best"
is totally applicable here and as you will see in the design. To
keep simple means not to overload the home page with unuseful information
and links. Structure inner index pages, where you can develop the
structure and content and which will allow better search engine
optimization and indexing.
The navigation should be clear and to be applied to all the pages.
Generally users before going to your site have Internet experience
and their expectations will follow the impression from their previous
visits to other web sites. A good example of site structure is the
Microsoft's http://www.microsoft.com/ design decision with areas
clearly defined and structured by families and content destinations.
To find out what your industry competitors do, you can perform a
research by your main keywords in the search engines. The site organization
for a specific industry is generally kept in well defined frames.
Design
Following the best examples will allow your site to perform better.
If you are trying to change the design, you can set a survey question
about the user experience within your site. Use the feedback to
learn how your users feel the change and ask specific questions
to reach to weak points of the new implementation. The design should
keep the industry line and to be a step ahead with following the
best examples. Do your search here again to find out how the best
industry sites are designed. Developing of your own design concept
is very important for your site success. Concept elements are: the
small design elements in the headers, table formatting, and link
and title styles.
The images can be kept simple and used only where appropriate.
The buttons can be replaced with table structure and links where
over effect can be presented through style. This will allow you
to achieve a double effect: site better indexing and positioning
in the search engines and fast loading of the site pages.
Keep the colors easy to perceive without teasing the eyes. The
colors should follow one line and to be corresponding in saturation
and color schemes. One of the best examples is the Sun's site design
http://sun.com/ where the colors are used only to frame the content
areas. The color choice should correspond to your industry sphere
and keep the general site concept clear. Using too many effects
can cause your users to abandon the site. The styling is also applicable
to links and titles. The link font colors should be readable and
corresponding to the basic methods of the successful internet marketing.
Generally the best design structure is a step ahead to improving
your web presence. Using this powerful means you can achieve better
web visibility and user retention.
About The Author
Milena Sotirova is Editor of DevStart, Inc. She has publications
on web promotion, search engine optimization and web hosting industry
news coverage and analyses. PromotionWorld.com
is one of the most popular sites for web promotion and contains
tutorials, tools, articles and search engine news. Subscribe for
DevStart Channel http://www.promotionworld.com/informer/
Send your feedback to editor@devstart.com
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