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Dali Singh
talks about how writing and sending out optimized press releases
and articles can help establish you as an industry expert and gain
your website visibility. Learn what works and what doesn't in this
article.
Search Engine Optimization Meets Online PR
We all know by now that content is king. In order to effectively
market your products or services and to establish yourself as a
leader in your industry, writing and distributing articles is the
way to go. One of the primary benefits of getting your content rich
articles indexed in the search engines is so that you can increase
your websites’ overall PageRank, while continuing to build exposure
for your company.
Here are a few tips to get you started in the right direction:
Add popular keyword phrases in your article- When writing your
article, make sure to include popular keyword phrases in your headline,
subheads and summary of your article. Make sure your site uses these
words too. Placing these keywords and search terms may help prospects
and the press identify your article when they run a search in the
major news feeds.
Include your website link - Whether it is in the author’s byline
or in the body of the article, if you are going to write an article,
make sure to include your website link within the article. This
is the best way to get inbound links from other websites, without
having to return the favor.
Submit to PRWeb and other newswires - Journalists increasingly
rely on major search engines for their research. In order to get
your press release found, indexed and ranked, you may want to consider
submitting to an article distribution service like PR Web. PR Web
sends press releases to major news search engines, including Google
News and Yahoo News. Press releases distributed through PR Web are
optimized for maximum organic search engine inclusion. Search engines
can then crawl naturally and efficiently to index your press release.
Additional article distribution services:
www.thephantomwriters.com
www.marketingsource.com
Identify the best websites for your article - After optimizing your
article, identify which websites to submit your article to. There
are hundreds, if not thousands of publishers that are looking for
quality content to publish. It is best to find high traffic websites
that have the target audience you are looking for. To find these
sites, simply perform a search in Google by placing relevant terms
like “article submission” or “article directory” in the search box.
For instance, if you are writing a self-help article, type the term
“self-help articles” and target the websites that are on the first
few pages of the search engine.
Article announcement lists - Announcement Lists are newsletters,
groups or ezines, which allow you to "announce" your new
articles to thousands of editors and publishers instantly. Most
of these announcement lists are sent out daily to their subscribers.
This means that you can have your article circulating to key editors
and publishers within hours of completion.
Here are a few Article Announcement Lists that may distribute your
article:
http://topica.com/lists/freeezinecontent/
http://groups.yahoo.com/group/article_announce/
http://groups.yahoo.com/group/Free-Reprint-Articles/
Become a contributing writer - If you are you an accomplished or
aspiring writer with something to contribute, you might consider
becoming a contributing writer for an online community. Typically,
you do not get paid for your work but the amount of exposure you
get is invaluable. You also get credit for your article including
a free link to your email address and your website!
Here are a few good web properties to consider writing for:
Suite101.com
About.com
In sum, writing and distributing articles is one of the most promising
ways to boost your site’s ranking in the search engines. In the
process, you also benefit from building quality links to your site,
gaining an editorial following and most importantly, sharing your
knowledge with the rest of the world!
About The Author
Dali Singh is the Managing Director for Blueliner Marketing, a
full-service marketing and Internet consultancy, based in New York.
She can be reached at dali@bluelinermarketing.com
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