| Roseanne
van Langenberg talks about how valid HTML code is necessary to insure
that your website is indexed properly by the search engines. Find
out the tools you can use to insure your code is valid.
Valid HTML code is crucial to search engine optimization
Why valid HTML code is crucial to your web site's search engine
optimization efforts and subsequent high rankings:
Many webmasters and newcomers to web page design overlook a crucial
aspect of web site promotion: the validity of the HTML code.
What is valid HTML code?
Most web pages are written in HTML.
As for every language, HTML has its own grammar, vocabulary and
syntax, and each document written in HTML is supposed to follow
these rules.
Like any language, HTML constantly changes. As
HTML has become a relative complex language, it's very easy to make
mistakes ... and we do know by now the favorable weight the new
msn.com beta search engine places on proper coding practise ...
see a recent article on msn.com coding requirements
HTML code that is not following the official rules is called invalid
HTML code. Why is valid HTML code important to search engine optimization
and your whole marketing effort?
Search engines have to parse the HTML code ofyour web site to find
the relevant content. If your HTML code contains errors, search
engines might not be able to find the content on the page, and there
ends your seo efforts and quest for high rankings of that page.
Search engine crawler programs obey HTML standards. They only can
index your web site if it is compliant to the HTML standard. If
there's a mistake in your web page code, they might stop crawling
your web site and they might lose what they've collected so far
because of the error.
Although most major search engines can deal with minor errors in
HTML code, a single missing bracket in your HTML code can be the
reason your web page cannot be found in search engines.
If you don't close some tags properly, or if some important tags
are missing, search engines might ignore the complete content of
that page.
How can you check the validity of your HTML code? Fortunately,
there are free services that allow you to check the validity of
your HTML code.
The search engine optimization community's HTML validator is the
W3C HTML Validator .
It is the service that checks HTML documents for conformance to
W3C HTML and XHTML recommendations and other HTML standards.
Just enter the address of a web page at the free W3C HTML Validator
and the Validator will tell you what errors are on that page.
Although not all HTML errors will cause problems for your search
engine rankings, some of them can keep web spiders from indexing
your web pages and spoil your search engine optimization efforts.
Valid HTML code makes it easier for search engine spiders to index
your site so you should make sure that at least the biggest mistakes
in your HTML code are corrected.
.. run your web pages through the W3C validator, make the recommended
alterations and the new MSN.com beta search will love you .. the
MSN search engine places a high value on proper coding practise.
Entire article available at:
Valid
HTML code crucial to SEO
Sunday 27 February, 2005
Copyright 2005
Marketing Defined. All Rights Reserved
Roseanne van Langenberg
CEO - Marketing Defined
Marketing and Publishing
Marketing Defined Blog
email: roseanne.vanlangenberg@gmail.com
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